Mockins Automotive Accessories:
Full-Spectrum Product RebrandinG
Creative Strategy · 3D Renders · Instructional Design · A+ Content
✨ Overview
Led the complete visual and strategic rebrand of Mockins’ automotive product line, spanning cargo carriers, trailers, bike racks, and more. Managed a growing catalog of 300+ SKUs, transforming product launches and boosting sales through visual clarity, cross-team coordination, and streamlined production systems.
🔧 Key Contributions
Directed creation of detailed 3D renders and step-by-step instructions
Produced hundreds of polished, high-resolution product images
Designed and launched Amazon A+ content with visual storytelling
Spearheaded rebranding across all new and legacy SKUs
Built and maintained an organized asset server, making it easy for all departments to locate files, images, and documentation
Managed and improved team workflows through hands-on trial and error
📊 Impact at a Glance
✅ 300+ products rebranded and launched
🧩 Simplified customer experience and reduced product confusion
🔄 Created scalable workflow for rapid SKU expansion
🛒 Spearheaded Amazon A+ content optimization, resulting in:
📈 98% improvement in product rank
👁️ 54,900% more page views
💰 39,493% increase in sales
